Residents of real estate in the city of Knox are being asked to donate in the 2012 GiveNow campaign for those who are "doing it tough".
Running from yesterday (November 26) until December 2nd, the drive is looking to help out locals who aren't doing as well as they'd hoped.
Knox mayor Karin Orpen says that residents have an opportunity to make the most of this time of year.
She said: "GiveNow Week is all about that spirit of giving that makes Christmas so special.
"Christmas can be a difficult time for families to pay bills, as well as buy food and gifts, particularly for people on a low income. That's why this appeal is so timely and so needed in tough times for local families."
Council is urging people to make donations or organise their own fundraising activity with their schools or church groups.
Organisers of GiveNow are asking for gifts of non-perishable food, new children's toys, gift vouchers, volunteer time or a cash donation.
Drop off locations include the Bayswater and Boronia branches of the Bendigo Bank, and the public libraries at Boronia, Ferntree Gully and Rowville.
Residents can contact the Knox Infolink on 03 9761 1325 for more information about this non-profit organisation, dedicated to helping people.